08.02.2011

The past two weeks found me traveling to Kobe to shoot a handful of spots for Onitsuka Tiger, following ASICS/Onitsuka Tiger Europe’s digital content producer (and all around awesome dude!) Mutaurwa Mapondera as he interviewed five influential individuals from the brand’s history.

His first interview was with Mr. Uetsuki, the original head of Marketing and Promotions for Onitsuka Tiger. Super-interesting guy with lots to say and amazing sketches for logos, product concepts and the thickest pile of passports from his years of crossing the globe promoting the brand.

Mutaurwa is documenting our time together exploring Onitsuka Tiger’s history and legacy on his blog. Recommended reading!