02.26.2012

Just released: my new typeface family SmytheSans.

SmytheSans is the result of a year-long inquiry into exploring a contemporary sans serif that is eminently readable on-screen and in print. It features a large x-height, ample yet economic spacing for capitals, small caps, a Central and Eastern European character set and is offered in five weights: thin, ultra light, light, regular and bold.

These are offset by matching italic and oblique cuts of each weight to give designers more variation- the italic has flared, calligraphically-inspired terminals and is a true italic, while the oblique is more mechanical in appearance. (In reality, the “oblique” is actually an italic as well due to the single-storied nature of the the “a” of the typeface, though it’s just easier to call it an “oblique” rather than “italic 2″.)

The typeface also includes five weights of a retro-futuristic display face called SmytheSans Display that bring in more idiosyncratic characters for display setting- a NASA-inspired space age “A”, a decorative “double-V” treatment for the “W”, and a whole lot more.

The lighter weights are slightly slimmer than the regular and bold weights to give the typeface more of a vertical feel, inviting readers’ to rapidly read typeset text with a maximum of contrast and a minimum of optical dazzle. The entire family was given rigorous testing using Craig Mod’s Bibliotype html-based book layout system for on-screen rendering checks and innumerable print proofs using actual text (not Greek) in InDesign.

For a very limited time, Wordshape alone is offering SmytheSans as an entire family in OpenType format for half-price: 20 fonts for only $200. Each weight of SmytheSans is offered at $20 per through other distributors, so licensing through Wordshape is the most affordable option out there! Go get ‘em!